True to its nature, Franconian wine plays a big role at events in the Franconian Wine Country. Sometimes, Franconian wine is the raison d’être, such as during wine festivals, and at other times guests give a toast to the regions beauty with a glass of fine wine. There are historical and cultural festivals as well as mesmerizing Christmas markets at romantic old towns, castles, or wine estates.
Events
Tasteful traditions: A calendar year in the Franconian Wine Country is full of diverse event highlights, everything from wine festivals to Christmas markets.

Veitshöchheim
July 31
st , 2026 - August 3rd , 2026Wine Festival at the Veitshöchheim Rococo Garden
Wine festivals

Bad Mergentheim
November 6
th , 2026 - December 13th , 2026Winterzauber mit Eisbahn
Advent Season / Christmas / New Years Eve

Wertheim
November 27
th , 2026 - November 29th , 2026Christmas Market
Advent Season / Christmas / New Years Eve

Würzburg
November 27
th , 2026 - December 23rd , 2026Würzburg Christmas Market
Advent Season / Christmas / New Years Eve

Veitshöchheim
November 28
th , 2026 - November 29th , 2026Veitshöchheimer Altortweihnacht
Advent Season / Christmas / New Years Eve

Röttingen
November 28
th , 2026 - December 6th , 2026Winterzauber
Advent Season / Christmas / New Years Eve

Bad Mergentheim
December 3
rd , 2026 - December 6th , 2026Weihnachtsmarkt
Advent Season / Christmas / New Years Eve

Karlstadt
December 4
th , 2026 - December 5th , 2026Santa Clause Days
Advent Season / Christmas / New Years Eve

Wertheim
December 4
th , 2026 - December 6th , 2026Christmas Market
Advent Season / Christmas / New Years Eve

Veitshöchheim
December 5
th , 2026 - December 6th , 2026Veitshöchheimer Altortweihnacht
Advent Season / Christmas / New Years Eve

Bad Mergentheim
December 10
th , 2026 - December 13th , 2026Weihnachtsmarkt
Advent Season / Christmas / New Years Eve

Wertheim
December 11
th , 2026 - December 13th , 2026Christmas Market
Advent Season / Christmas / New Years Eve